We Are Featured In The Globe and Mail!

WE ARE FEATURED IN THE GLOBE AND MAIL!

We’re excited to share that Novel has been featured in The Globe and Mail. Being recognized by one of Canada’s leading publications is an incredible milestone for our team, and a reflection of the growing demand for a more modern, transparent approach to veterinary care.

Traditional veterinary pricing often includes high exam fees, which can discourage pet owners from seeking care early. Novel’s membership model removes exam fees and offers discounted services, making care more accessible and predictable. This approach helps reduce the “wait and see” behaviour that can lead to more serious (and costly) health issues over time.

Learn about how longtime friends Brendon Laing and Emma Harris started Novel based on sharing the same concerns about pet care.